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Where our viewers come from
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Mountain Resort Guides attract viewers from around the world. Eighty-five
percent reside in the United States and an additional eleven percent in Canada. We have
had visitors register on our sites from all over Europe, the United Kingdom, Australia,
the Far East, South America, and more.
57% are between 25-49 years old*
median viewer age:33*
60% make more than $50,000*
median annual household income: $72,000*
Viewer activities in percent
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When they ski / snowboard
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Almost half of our visitors are "weekend warriors". Most of the rest (53%) actually plan a
vacation to enjoy their favorite winter sport. Only a select few (1%) are able to convince their boss
into sending them within close proximity of a ski area.
Frequency of participation
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About half are able to ski or snowboard one or two weeks each season. Eighteen percent
are fortunate enough to participate in their sport of choice more than twenty days a year.
Almost half of our viewers make their plans to hit the slopes less than 30 days
in advance, while the remaining 52% are long-term planners.
Ninety-four percent of the visitors to our sites do their own research
and make their own reservations (presumably with the aid of our resort guides). The remaining six
percent pay to have someone else do the leg work.
(Source; 2005 SkiTown.com viewer survey)
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